Macy Gray’s Billboard Dress at the 2001 MTV VMAs

At the 2001 MTV Video Music Awards, Macy Gray turned heads not just with her voice but with her fashion. She donned a dress that doubled as a walking advertisement, boldly announcing, “My new album drops September 18, 2001,” with a cheeky “Buy It” command on the back.

Known for her unique sound and hits like “I Try,” Macy’s approach to self-promotion was as unforgettable as her music. This creative ensemble was more than just a fashion statement; it was a savvy marketing move that captured everyone’s attention. Macy’s dress proved that when it comes to making an impression, she plays by her own rules.